I chose the Tator Tumbler Appetizer mix, and the lattice fries.
The tator tumbler is new/different product and I was unique because I showed it to the customer and even made some with the customer so we both could see how they looked and turned out.I told him it was in stock so I could get it to him fast, it is a brand new product so it is fresh, and I allowed him to purchase an each bag to try out thus being flexible. This was beneficial and successful with Valles Store in Mexican Hat.
I showed and sampled this product to many others customers. At the Kayenta Monument Valley Inn I uniquely showed him the product then we brainstormed about different ways to use it. I visited with him about his schooling and then asked for the sale. I had it in stock so it would come to him fast, It is fresh because its a “fresh idea” and we were flexible because he received it that very same week we talked about it.
I listened to Pedro at the Kayenta Monument Valley Inn and discovered his desire to be different than others in town, I already sell him french fries but I am flexible so I described to him the lattice fries which are unique after he communicated to me about how he wanted to be “different” and a “step above” others in town. He jumped at this idea and purchased from me instead of from another.